Target Corporation TGT

Target is the lovable red-bullseye that keeps the diapers, cereal and trendy throw pillows flowing—and it mints steady cash while doing so. The company sports a rock-solid balance sheet, a growing high-margin ad/loyalty engine and management that knows how to pivot. The catch? Growth is skimpy and culture-war flare-ups plus heavyweight rivals mean the road is bumpy. At today’s share price you’re paying up for that stability without much safety cushion, so weigh those shiny owned-brand margins against the very real risk of getting caught in the crossfire of tariffs, TikTok trends and cut-throat pricing.