YETI Holdings, Inc. YETI

YETI is what happens when a cooler company crosses with Apple-style fandom: fat margins, rabid customers and endless merch potential. The brand still does the heavy lifting, but management is wisely broadening the product lineup and spreading manufacturing risk while sitting on a cash pile big enough to fund the adventure. At today’s mid-$20s stock price you’re paying a market-multiple for a company earning premium-level returns—leaving a tasty margin of safety so long as the drinkware love affair doesn’t go lukewarm.