Vital Farms, Inc. VITL
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Quick take
Vital Farms is basically selling peace-of-mind in an egg carton—and the strategy is working. Brand love, national scale, and a war chest of cash make the business look sturdier than its feathered protagonists. If management executes on new farms and the Indiana plant, earnings could crack higher for years. The stock is not a screaming bargain, but with the market pricing in only middling growth and the company sitting on a pile of cash, investors get a decent shot at sunny-side-up returns, provided they can stomach flu scares and supermarket price wars.